‘This Is Not Clothing’ is a t-shirt brand which juxtaposes contemporary culture and fine art: immortalising people and icons in a similar way to the religious iconography of the Italian Renaissance. Ranging from Surrealism to Pop Art, ‘This Is Not Clothing’ is a consumerist art movement that celebrates and reinvents masterful artworks through photography, exhibited as a wearable canvas, printed in Paris.
Jam Sutton (brand founder) shares his unique vision of our society by paying homage to the great artists that have shaped and influenced the history of art.
Collection I is a homage to the artists Salvador Dali, Roy Lichtenstein, René Magritte & William-Adolphe Bouguereau. Featuring Natalia Kills & Marilyn impersonator Suzie Kennedy.