Infiniti & Red Bull Racing - F1
Client: Infiniti, Red Bull Racing
Commissioned by TBWA\Paris to create artwork for Infiniti & Red Bull Racing - Formula 1 Global Campaign 2012.
I created a total of 5 illustrations for the Australian Grand Prix, European Grand Prix, Belgian Grand Prix, Japanese Grand Prix and Abu Dhabi Grand Prix.
For Infiniti, performance is about more than statistics, it's about how their cars make the driver feel. So for this campaign, we took performance data from a range of Infiniti cars and visualised it in a way that showed more colour, more depth and more feeling. For each poster, a car was selected based on how well its standard features matched the demands of each track. As an extra touch, and to emphasise the global reach of the campaign, the colour scheme for each poster was based on that of each host country's flag.