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Design Matters

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Computer Arts Magazines' 'Design Matters' strapline reimagined by Finger Industries.
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  • Design Matters.
    It does. Especially when creating a unique design for Computer Arts' inside cover...
  • We were approached by Computer Arts to give a unique take on their tagline 'Design Matters' to go inside the magazine front cover.
     
    We started off with a sketch, taking the geometric forms and patterns from our Sugary Death Machine animation, but then needed something denser for the type to pop out of - something solid, without the photographic element. The type is very clean so we could go for really bold colours & just enjoy filling the space with a variety of strong, graphic shapes.
     
    This piece was strongly influenced by the sculptures of the amazing New York artist Rodney Alan Greenblat, with a bit of Hiroshi Yoshii thrown in.

    Finger Industries 'Design Matters' logo © Finger Industries 2013

    For the full Computer Arts story and interview with Finger Industries click here.

    Represented by Trayler & Trayler, London UK.

    Follow us on Twitter @Fingerindust or 'Like' us on Facebook here.

  • Design Matters Wireframe
  • Design Matters Depth Render
  • Finger Industries 'Design Matters' logo © Finger Industries 2013

    For the full Computer Arts story and interview with Finger Industries click here.

    Both represented by Trayler & Trayler, London UK.

    Follow us on Twitter @Fingerindust or 'Like' us on Facebook here.

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