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Bounty - Dryer than Dry.

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It's been our pleasure to collaborate with New York agency, Publicis Kaplan Thaler to create the new Bounty print campaign – Dryer than Dry as a full CGI production.
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  • It's been our pleasure to collaborate with New York agency, Publicis Kaplan Thaler to create the new Bounty print
    campaign – Dryer than Dry.
  • These innovative executions were created as a full CGI production, complete with 3D modeled home environments & desert landscapes, promoting the super fast drying effect of Bounty kitchen towels.
  • The photo-realistic scenes were first created by CG artist Matt Painter. “A high level of realism was required for this campaign, especially when creating the plush white carpet. This was quite a technical challenge due to the amount of detail included and the rendering required to make it look completely realistic,” he explains.
  • We are also proud to announce the campaign as an entry for Cannes Lions 2013. Keep an eye out for it mopping up some awards in the next few weeks!
  • Keep updated on all our recent projects on Facebook!
    Credits:
    Client:  Bounty
    Agency: Publicis Kaplan Thaler
    CGI Artist:  Matt Painter @ Happy Finish
    Retoucher:  Rainer Usselmann @ Happy Finish

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