Bounty - Dryer than Dry.
- It's been our pleasure to collaborate with New York agency, Publicis Kaplan Thaler to create the new Bounty print
campaign – Dryer than Dry.
- These innovative executions were created as a full CGI production, complete with 3D modeled home environments & desert landscapes, promoting the super fast drying effect of Bounty kitchen towels.
- The photo-realistic scenes were first created by CG artist Matt Painter. “A high level of realism was required for this campaign, especially when creating the plush white carpet. This was quite a technical challenge due to the amount of detail included and the rendering required to make it look completely realistic,” he explains.
- We are also proud to announce the campaign as an entry for Cannes Lions 2013. Keep an eye out for it mopping up some awards in the next few weeks!